Digitalization is one of the key factors that contribute to a company’s growth. It is more than the elimination of magazine and employing computers to log data – it is actually about making a new method of doing business that focuses on customer satisfaction, internal conversation, and the movement details. It is about being more efficient, gaining awareness over organization spend and making decisions with exact numbers, as well as connecting your complete team into a common mission that drives scalable growth.
This can be a dynamic procedure that changes the ways firms create and capture value in the marketplace. It can possibly accelerate the obsolescence of the firm’s current business model (BM). As digitalization has the probability of influence a company’s competitive placement, firms must be constantly informed of digitalization’s effect on their BMs and the adjacent business environment.
To explore the impression of digitalization on a firm’s BM, qualitative empirical data were collected from 12 interviewees working in two distinct industries, automotive and advertising. Due to the fact that both equally industries are seen as different organization models, this research design and style allowed for a great in-depth comparison of how digitalization impacts the building blocks of your firm’s BM.
The selection interviews revealed that inside the media sector, the impact of digitalization was felt most clearly with regards to value creation and benefit capture aspects. This was predominantly due to the fact that the advertising industry places strong emphasis on the customer cloudycrowd.net/ channel, thereby causing digitalization to have an early impact on the company’s BM.